Loves Football

About Us

Every week we coach hundreds of girls and boys

Their parents – perhaps just like you – are not expecting their kids to become the next Ronaldo! *


They just want their children to have fun, be happy and healthy, make friends and develop their football skills along the way.


We think there is too much pressure at grassroots level, and it’s a crying shame that so many kids turn away from football because of it.


So we’re trying to put that right 🙂

Meet Our AMAZING Coaching Team...

We go to great lengths to make sure we recruit Coaches who share our values

James

Founder

Favourite team & player – Manchester United & King Eric Cantona.

Don’t be fooled – There is a very happy 6 year old boy behind that grumpy old man’s face

Bio – FA Qualified coach and experienced grassroots Football Manager. Passionate about football being used to improve kids’ confidence and develop friendship groups. Dad to 2 football-daft boys, obsessed with travelling, and slightly too in love with his VW campervan – just don’t ask him about ‘her’…

Sasha

Senior Coach

Favourite team & player – Birmingham City/Arsenal & Thierry Henry.

Don’t be fooled – Behind that all that goofing around, there is a top notch FA football coach with over 10 years’ experience

Bio – The Kids LOVE Sasha. Maybe because he has a similar mental age to them. Football through and through, having played competitively since he was 5 years old. He’s a Trainee Teacher by day, and in his spare time he’s listening to/making music, catching up on the NFL or helping his dear old Mum with her business! 

Adam

Welfare Officer

Favourite team & player – Aston Villa & Cristiano Ronaldo.

Don’t be fooled – Adam is vastly experienced at grassroots level!

Bio – By day he is Postman Pat, and by weekend he’s the Chairman of his own grassroots football club (which he set up from scratch), Welfare Officer for Loves Football, and manager of a cracking U11s grassroots team. FA level 2 qualified, father to a football-mad boy and all-round good egg

Ronnie

Trainee Coach

Favourite team & player – Birmingham City & Thiago Alcantara.

Don’t be fooled – He’s a born leader. Captained Kings Heath Sports FC for years despite being the youngest lad on the team.

Bio – Don’t tell him, but he’s a brilliant footballer, even with those massive feet! Currently bossing the midfield for Bournville FC after an emotional transfer from Kings Heath Sports where he left his childhood friends behind… #awkward. Undeniable fans-favourite amongst the 6 year old group

Sean

Trainee Coach

Favourite team & player – Birmingham City & Ngolo Kante.

Don’t be fooled – There is a wannabe kickboxer behind that baby face!

Bio – If he’s not in his usual Ps4/Netflix & chill habitat, Sean is either studying Sports BTEC 3 Diploma at Solihull College, playing football for Kings Heath Sports, Gaelic Football for Galway, or getting chased around the kickboxing octagon.

Noah

Trainee Coah

Favourite team & player – Liverpool & Steven Gerrard.

Don’t be fooled – Noah is a super-bright science student on his way to becoming a Doctor.

Bio – Noah is passionate about helping more kids develop and enjoy football. He’s a big cricket and rugby fan and another lad off the Kings Heath Sports production line. Noah is the newest member of our team, so we’re looking forward to seeing him in action!

Our Story So Far...

Loves Football coach hundreds of kids a week – that’s a lot of smiles! It’s been a rollercoaster getting here, and the journey has only just begun…
April 2019

💡 I decide to leave corporate life behind

LovesFootball is born

July 2019

⚽️ We start in a very wet and windy Kings Heath Park with 15 kids

🙄 Starting an 'after-school' football group at the start of the summer holidays might not have been the wisest move

August 2019

🚐 Football trip for 2 weeks - might have been better to get the holiday out of the way BEFORE starting a football coaching club 🙄

01 Jan 2020
October 2019

 

⚽️ Launch 'Futsal Fridays' for 8-11yrs

⚽️ Launch 5-a-side League' for 10-15yrs

🎁 Our first LovesFootball birthday for Joey!

01 Jan 2020
November 2019

❤️ All groups at 95%+ capacity

01 Jan 2020
December 2019

💯 All groups full...with waiting lists!

🎅 Two-week Christmas break

01 Jan 2020
January 2020

⚽️ 2x summer camp locations confirmed

⚽️ New classes in Kings Heath, Moseley and Harborne  booked-up! 

❤️ 1 new coach recruited from Solihull Moors

❤️ Approached to run two after-school clubs

01 Jan 2020
February 2020

❤️ Approached to run a 6th-form football academy

❤️ 15 kids already booked in for summer camps!

📦 Leaflets designed and printed - 7500 of them!! Counted into batches of 30 (that's 250 piles...)

01 Jan 2020
March 2020

🏃‍♂️ 7500 leaflets delivered to schools

🦠 COVID hits the UK, and the FA suspend all grassroots football

🔒 Lockdown

01 Jan 2020
March 2020

🍺 Heading to The Wellington and waiting for this all to blow over isn't an option

🎬 Grab a selfie stick and a microphone, and spend three hours in the park learning how to film-coach-social distance at the same time

🌈 Launch Home Football Coaching on Facebook - 450 members in the first 24 hours and 879 in the first two days!

🎥 Spend 2 days trying to learn to video edit. Fail badly, and miss the deadline for the first session

01 Jan 2020
April 2020


🎊 Home Football Coaching hits 1400 members on Facebook, and over 100 subscribers on YouTube

👨‍🏫 Home-schooling like a boss! Lessons planned, boundaries-drawn, Dad in-control

01 Jan 2020
May 2020

🥴 Swap home-schooling for Twinkl

🕹 Swap Twinkl for YouTube and Nintendo

🎊 Complete 30 days of football coaching 🙂 

❤️ 1600 group members on Facebook, and nearly 200 followers on YouTube

☀️ Garden and tan coming on a treat

01 Jan 2020
June 2020

🙌 Figure out how to play football whilst social distancing

🎊 Go from 0-9 full coaching classes in less than 6 days!

01 Jan 2020
July 2020

🚀 14 full classes a week, and the sun is shining! Happy days 🙂

💁‍♀️ Our new Girls Only groups are a huge hit!

01 Jan 2020
August 2020

🖥 Launch our new booking system, expecting a wave of bookings

😕 Uh-oh, down to 27 kids. Are the wheels falling off?

01 Jan 2020
September 2020

🚀 Bookings go haywire – 6 classes booked per week, and from 27 to 96 kids by end of the month!

🥳 Sasha and Ronnie join 🙂

🥳 We're excited to launch our Join a Team sessions aimed at helping more kids find local football teams

01 Jan 2020
October 2020

🚀 We keep growing! Smash the 100 barrier and end the month with 8 sessions and coaching 160 kids per week.

🇧🇷 Futsal is so popular we've had to extend to 3 sessions a week!

🥳 Sean joins!

🦠 Guess who’s back, COVIDs back…

01 Jan 2020
November 2020

🔒Lockdown 2

🤣 New website started and finished! At least that's one lockdown job completed!!

🥳 Noah is recruited but will have to wait until he starts

01 Jan 2020
December 2020

😲 Our new group for 4-5 year olds gets booked out within 48 hours!

❤️ Loves Football finish the year with 180 kids attending our sessions every week across 10 sessions 🙂

01 Jan 2020
January 2021

🔒 Lockdown 3 - hibernation? Not at all, we're really busy tweaking our website, social media content planning and mapping out our 10 year strategy! Exciting times

🥳 Adam joins as Welfare Officer, and we have another 4 coaches ready to start after lockdown!

April 2019

💡 I decide to leave corporate life behind. LovesFootball is born

July 2019

⚽️ We start in a very wet and windy Kings Heath Park with 15 kids

🙄 Starting an 'after-school' football group at the start of the summer holidays might not have been the wisest move

August 2019

🚐 Football trip for 2 weeks - might have been better to get the holiday out of the way BEFORE starting a football coaching club 🙄

01 Jan 2020
October 2019

 

⚽️ Launch 'Futsal Fridays' for 8-11yrs

⚽️ Launch 5-a-side League' for 10-15yrs

🎁 Our first LovesFootball birthday for Joey!

01 Jan 2020
November 2019

❤️ All groups at 95%+ capacity

01 Jan 2020
December 2019

💯 All groups full...with waiting lists!

🎅 Two-week Christmas break

01 Jan 2020
January 2020

⚽️ 2x summer camp locations confirmed

⚽️ New classes in Kings Heath, Moseley and Harborne  booked-up! 

❤️ 1 new coach recruited from Solihull Moors

❤️ Approached to run two after-school clubs

01 Jan 2020
February 2020

❤️ Approached to run a 6th-form football academy

❤️ 15 kids already booked in for summer camps!

📦 Leaflets designed and printed - 7500 of them!! Counted into batches of 30 (that's 250 piles...)

01 Jan 2020
March 2020

🏃‍♂️ 7500 leaflets delivered to schools

🦠 COVID hits the UK, and the FA suspense all grassroots football training

🔒 Lockdown

01 Jan 2020
March 2020

🍺 Heading to The Wellington and waiting for this all to blow over isn't an option

🎬 Grab a selfie stick and a microphone, and spend three hours in the park learning how to film-coach-social distance at the same time

🌈 Launch Home Football Coaching on Facebook - 450 members in the first 24 hours and 879 in the first two days!

🎥 Spend 2 days trying to learn to video edit. Fail badly, and miss the deadline for the first session

01 Jan 2020
April 2020

🎊 Home Football Coaching hits 1400 members on Facebook, and over 100 subscribers on YouTube

👨‍🏫 Home-schooling like a boss! Lessons planned, boundaries-drawn, Dad in-control

01 Jan 2020
May 2020

🥴 Swap home-schooling for Twinkl. Then swap Twinkle for Nintendo

🎊 Complete 30 days of football coaching

❤️ 1600 group members on Facebook, and nearly 200 followers on YouTube

01 Jan 2020
June 2020

🙌 Figure out how to play football whilst social distancing

🎊 Go from 0-9 full coaching classes in less than 6 days!

01 Jan 2020
July 2020

🚀 14 full classes a week, and the sun is shining! Happy days 🙂

💁‍♀️ Our new Girls Only groups are a huge hit!

01 Jan 2020
August 2020

🖥 Launch our new booking system, expecting a wave of bookings

😕 Uh-oh, down to 27 kids. Are the wheels falling off?

01 Jan 2020
September 2020

🚀 Bookings go haywire – 6 classes booked per week, and from 27 to 96 kids by end of the month!

🥳 Sasha and Ronnie join 🙂

🥳 We're excited to launch our Join a Team sessions aimed at helping more kids find local football teams

01 Jan 2020
October 2020

🚀 We keep growing! Smash the 100 barrier and end the month with 8 sessions and coaching 160 kids per week.

🇧🇷 Futsal is so popular we've had to extend to 3 sessions a week!

🥳 Sean joins!

🦠 Guess who’s back, COVIDs back…

01 Jan 2020
November 2020

🔒Lockdown 2

🤣 New website started and finished! At least that's one lockdown job completed!!

🥳 Noah is recruited but will have to wait until he starts

01 Jan 2020
December 2020

😲 Our new group for 4-5 year olds gets booked out within 48 hours!

❤️ Loves Football finish the year with  180 kids attending our sessions every week across 10 sessions 🙂

01 Jan 2020
January 2021

🔒 Lockdown 3 - hibernation? Not at all, we're really busy tweaking our website, social media content planning and mapping out our 10 year strategy! Exciting times

🥳 Adam joins as Welfare Officer, and we have another 4 coaches ready to start after lockdown!

Send us a message or call on 0121 405 1612
Send us a message or call on 0121 405 1612
Free 'What to Wear' Guide for Kids Football!
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  • Which Shinpads You Need
  • How To Keep Kids Warm & Dry
  • Solve the Boot/Trainer headache!
  • The SAFEST Goalie Gloves