Birmingham's highest-rated football coaching group for kids
Birmingham's highest-rated football coaching group for kids
Birmingham's highest-rated football coaching group for kids
Customer Charter
Customer Charter
We believe Football is more than just a sport.
We believe it’s a way for your child to build confidence, make friends, and create lasting memories.
This charter reflects our commitment to you and your family, ensuring every experience with us is positive and enriching.
Customer Charter
We believe Football is more than just a sport.
We believe it’s a way for your child to build confidence, make friends, and create lasting memories.
This charter reflects our commitment to you and your family, ensuring every experience with us is positive and enriching.
We're NOT right for everyone!
Parents who believe in the same values as us tend to find their kids get the most out of our sessions.
Read the two sections below and decide which of the parents sounds more like you.
Statement 1
"I think it's ok to shout at my child when they are playing- that’s the only way they’ll learn! It's better than them making mistakes.
It's ALL about the result - that's all anyone will remember anyway. Kids just need to toughen up!
Coaching is all the same really and I'll just go to where the cheapest session is. The coaches are all paid so they shoudn't make any mistakes - I'm spending my hard-earned money on it and I expect immediate results.
I prefer a strict, high-pressure coaching style to push my child harder, regardless of how it makes them feel. They don't know what is good for them at this age"
Statement 2
"I cheer my child on and let them enjoy the game because they love it.
I believe it’s better for kids to make their own decisions and learn from mistakes.
Winning isn’t everything - having fun, making friends, building confidence and developing a love for a sport are so much more important.
I’m happy to invest in quality coaching with the right ethos and a supportive environment, and I trust the coaches, knowing they’re human and might make mistakes.
I understand that progress takes time, and I value a calm, encouraging coaching style that helps my child grow both on and off the pitch."
Hopefully you chose Statement 2!
(if you didn't, it's ok, but we recommend you find another football club unfortunately)
Our Commitment To You
Communication
We'll communicate with you on a timely fashion using WhatsApp, email, SMS or the phone .
We will always treat you with respect and courtesy.
Your Club
Parents are an intrinsic part of Loves Football.
We truly value your feedback (good and bad!) and insightful suggestions - some of the best ideas have come from parents!
Pricing
We'll always keep our prices at a fair value rate and never increase the cost mid-contract.
We'll ensure you have plenty of notice of any changes to pricing.
Our Commitment To Your Child
A 'Child-First' Approach
Your child is at the heart of everything we do.
We focus on helping them grow in confidence, skills, and love for the game in a fun and supportive environment.
Our sessions are designed to maximise your child’s enjoyment and development, no matter their skill level.
Coaching
Your child will be coached by FA and UEFA-qualified professionals who know how to create a positive and encouraging atmosphere.
We follow a structured multi-season training programme designed by a Premier League Academy Coach.
Progress
We will provide insightful feedback on your child's progress and always let you know when we feel they are ready for a new challenge.
Your Commitment To Us
Support Your Child's Development
Trust our coaches to guide your child’s progress. Please avoid shouting instructions during sessions; instead, cheer all children on and celebrate their efforts.
Engage with your child and discuss the feedback reports with them; this helps reinforce their growth and builds their confidence.
Being Part of the Community
Share your child’s journey with us by tagging Loves Football in your social media posts. We love seeing their achievements and celebrating with you.
Encourage your child to embrace our values of teamwork, respect, and kindness, both on and off the pitch.
Respect
Treat our staff and our coaching team with respect and courtesy; we are only human and will make mistakes.
Please encourage your child to do the same.
If you are unhappy, please speak with us and give us an opportunity to resolve the situation.
Your Child's Commitment
Consistency
Your child will develop more quickly if they attend consistently.
(We understand that there will be days they cannot attend)
There will be some elements of our training that they don't enjoy as much as others - we can't play a match for the entire session every week 🙂
Be Prepared
Your child should be 'ready to play' as soon as they arrive - that means having their shoelaces tied-up 🙂
Your child should always have shin-pads, the correct footwear and a water bottle.
Positive Behaviour
Your child is encouraged to show respect to their teammates, coaches, and the game itself.
They should listen to their coaches, follow instructions, and act as a positive role model for others.
Kindness, teamwork, and good sportsmanship are key values we expect every child to demonstrate.
Proof is in the pudding
We know it's not what we say that matters...
It's what we do that counts!
So why not put us to the test and book trial sessions for your child?
