We believe that Football has the power to improve our community
LOVES SPORT COMMUNITY INTEREST COMPANY
In 2021 we launched Loves Sport CIC with the ambition of providing free and discounted sports coaching to children from financially-disadvantaged homes.
Read our Funding Proposal and see you can help support those children.
KINGS HEATH SPORTS FC
We have close links with Kings Heath Sports FC, ensuring children in our group have a direct pathway to a local football team when they are ready.
Kings Heath Sports FC are one of the only local football clubs to guarantee ‘game time’ for players.
Loves Football coach the KHS FC development squads, ensuring the kids are ready and raring to go when the new season starts.
We are proud advocates of Girls’ Football, and our Girls’ Only groups represent the fastest growing part of our community. Indeed, girls participate in all our groups.
We are approved by The FA as a ‘Wildcats’ Centre designed to at increase the partcipation of Girls in grassroots football
Loves Football maintain excellent links with local grassroots teams, and are one of the only local football groups who actively try to source teams for our players.
For every new location we launch, we’ll set up a relationship with a local grassroots football club, thereby creating a direct route for children in our groups to join a football team.
MENTAL HEALTH AWARENESS
We’re acutely aware of the impact overzealous parents, teammates and coaches can have on children.
Many of our children were ready to walk away from football prior to joining us. That’s why we don’t criticise, we encourage – and educate our players do the same.
DIVERSITY & INCLUSION
Players of BAME origin are well-presented amongst our community, accounting for 62% of players.
We also maintain close links with the local Mosque football hub, through knowledge-sharing, football matches and player movement.
We embrace the positive impact sport can have on communities.
The West Midlands Police and Crime Commissioner has identified 19 Impact Areas ’where there is a disproportionately greater levels of economic, social and health inequalities and deprivation’. (www.westmidlands-pcc.gov.uk)
38% of our players live in these areas.
LOVES FOOTBALL, HATES PLASTIC
Loves Football respectfully ask parents to refrain from using single-use plastic bottles in our sessions.
We hope to work with the FA to extend this to the wider grassroots football community.